NEWS ALERT: Winter Sees Abnormal Decline In American’s Travel Interest

December 8, 2015

American travel interest is on the decline this winter – an unusual trend when compared to recent seasonal travel behavior observed by trivago.com.

trivago analyzed the Top 1000 most searched domestic and international destinations for American trivago users in November and found that travel interest dropped 13% globally the week of Nov. 23 – 29, when compared to the week before, and continued to decrease the week of Nov. 30 – Dec. 6 for both US and international destinations.

Key events during the time frame analyzed:

  • November 23 – US Department of State official Travel Warning announced
  • November 26 – Thanksgiving

trivago users typically search for accommodation less during the week of Thanksgiving, but travel interest historically rebounds immediately following the holiday, as witnessed in 2014.

Capture2014

In 2015 (as seen below) rather than a travel interest rebound, searches for accommodation on trivago dropped an additional 13% overall for both US and international destinations following the Thanksgiving holiday; US destination searches declined by 20%.

Following a similar pattern, the week before Thanksgiving shows a 23% decrease in international travel interest, compared to a much smaller decline of 10% seen in 2014 during the same week. Continuing this trend, travel interest to international destinations declined by an additional 11% the week after Thanksgiving.

Capture2015

About trivago

Travelers find the ideal hotel for the best price on www.trivago.com. trivago is the world’s largest online hotel search site, comparing rates from over 900,000 hotels on over 250 booking sites worldwide. trivago integrates over 180 million hotel ratings and 14 million photos in order to make finding the perfect hotel easier for users. Over 80 million visitors per month find their ideal hotel by using trivago’s various filters. trivago was founded in 2005 in Düsseldorf, Germany and currently operates 55 international country platforms in 33 languages.

This press release is copyrighted and may only be published with reference to www.trivago.com For more information on trivago or this release, contact Samantha Fanelli at Samantha.Fanelli@trivago.com

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