Super Bowl 50: What Fans Are REALLY Paying For A Hotel Room

February 1, 2016

Everything about Super Bowl is expensive — the tickets, the travel, the merchandise – but are loyal Broncos and Panthers fans willing to break the bank on a hotel room? By comparing the average hotel prices near Levi’s Stadium in Santa Clara to average clicked prices by users, hotel search trivago discovered that fans are not putting up with the extreme price mark-ups on Super Bowl accommodation.


As seen in the chart above, the average clicked hotel price for each of the five cities analyzed is at least $136 less than the average price for the city during the weekend of Feb. 6-8, 2016. Whether the city is 1 mile or 12 miles away from the stadium, a majority of fans chose a much lower hotel rate than the city’s average price.

“Although hotel rates typically shoot up around the time of major sporting events, many travelers are still searching for deals and budget-friendly options, as we can see by the much lower clicked prices,” said Samantha Fanelli, US Public Relations for

In general, travelers appear to be more focused on hotel affordability, as 2-star hotels are the most searched in Santa Clara, while 3-star hotels ranked number one for searches in San Jose. Searches for 4-star hotels came in last, with 5-star hotel searches virtually non-existent for both cities.


Where should fans stay to save?

What’s surprising about this year’s Super Bowl is that the proximity of a hotel to the stadium is not necessarily a factor in terms of prices. By looking at prices within a 10-mile radius of the stadium, and comparing them to prices within 20, 30 and 40-mile radiuses, trivago determined that the most expensive cities are 10-20 miles away, including cities such as Palo Alto and Fremont.

“No matter if your hotel is walking distance to the stadium, or a 20 minute drive away, travelers will be looking at steep price increases of more than $200 a night on average,” said Samantha Fanelli.

Hotels within 10 miles, including cities such as Santa Clara, San Jose, Sunnyvale and Mountain View see the third highest spike in hotel rates, with prices doubling over Super Bowl weekend when compared to the weekend before (Jan. 29 to Feb. 1).

About trivago

Travelers find the ideal hotel for the best price on trivago is the world’s largest online hotel search site, comparing rates from over 900,000 hotels on over 250 booking sites worldwide. trivago integrates over 180 million hotel ratings and 14 million photos in order to make finding the perfect hotel easier for users. Over 80 million visitors per month find their ideal hotel by using trivago’s various filters. trivago was founded in 2005 in Düsseldorf, Germany and currently operates 55 international country platforms in 33 languages.

This press release is copyrighted and may only be published with reference to For more information on trivago or this release, contact Samantha Fanelli at

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