trivago
Our mission
When travelers are searching for a hotel, we want the obvious choice to be trivago.

Our strategy
Our story
Founded in 2005 in Dusseldorf, Germany trivago started with a simple idea: use technology to solve real user problems and simplify hotel search. Driven by entrepreneurial passion and the goal to become experts in hotel deals, we turned a $1 million investment into a revenue of $1 billion. And listed on NASDAQ. Our bootstrapping mentality has made us one of the most successful European startups to scale globally.
The pandemic represented a near-death experience for us. But the resilience and expertise of our 650+ team members from 75+ nationalities ensured our survival and continued growth. Since then, we’ve heavily invested in our brand, launching a global AI-powered marketing campaign — the first to do so. Always at the forefront of innovation, we continue to leverage cutting-edge tech like AI in our product, to simplify hotel search and enhance user experience.
How we do it
We aim to be the fastest learning company in our space.
We boldly scale winning ideas and encourage risk-taking to unlock innovation.
We are fanatic learners

Technology is at our core
By embracing cutting edge technologies and utilizing automation, we are committed to solving real user problems in the smartest way, and enhance our users experience through data-backed, value-led solutions.
We encourage entrepreneurial passion
Our company stats
5+ m
We aggregate prices for millions of accommodation listings.
100s
We compare prices from hundreds of sites, helping you save time and money.
50+
50+ m
600+
190
We are present in 190 countries.
Leadership
We are a team of passionate innovators and entrepreneurs.
Our dynamic leadership team has deep roots in trivago, and have been instrumental in our global growth. Bold and execution-focused, they possess extensive experience across marketing, product, and operations. Driven by a commitment to consistent incremental improvements they are focused on creating significant value for both users and advertising partners. The team’s entrepreneurial expertise and deep industry knowledge uniquely position them to drive sustainable growth and elevate trivago to new heights.

Johannes Thomas
Dr. Wolf Schuml
Chief Financial Officer (CFO) incoming
Latest news

As the bustling holiday travel season nears, U.S. traveler’s seek ‘sunscapes’ to relax and unwind while taking a mental break

trivago’s brand investments yield positive results, nearing turning point to growth
