trivago

Our mission

When travelers are searching for a hotel, we want the obvious choice to be trivago.

We help them find the best place to stay and the best time to go. We empower them to book with confidence, saving them valuable time and money.

Our strategy

A leading brand

As one of the most recognized travel brands in the world, ensuring that our trusted brand remains top of mind is a priority. It allows us to stand out in a highly competitive industry and to deliver value to our partners. Our innovative brand strategy aims to consistently deliver high quality traffic volume to our partners, while reinforcing trivago as the go-to destination for great hotel deals.

Best in hotel search

We’re helping travelers search savvy by simplifying the search across hundreds of sites and millions of accommodations, saving them time and money. We use cutting-edge technology and innovation to constantly enhance our product and user experience.

Empowering Partners

We empower partners to achieve their highest potential on trivago and continuously innovate our marketplace infrastructure. We achieve this by increasing branded traffic, improving product quality, and enhancing lead generation. Our efforts aim to maximize user value in our metasearch and throughout the booking process.

Our story

trivago is one of the most successful European travel brands to scale globally.

Founded in 2005 in Dusseldorf, Germany trivago started with a simple idea: use technology to solve real user problems and simplify hotel search. Driven by entrepreneurial passion and the goal to become experts in hotel deals, we turned a $1 million investment into a revenue of $1 billion. And listed on NASDAQ. Our bootstrapping mentality has made us one of the most successful European startups to scale globally.

The pandemic represented a near-death experience for us. But the resilience and expertise of our 650+ team members from 75+ nationalities ensured our survival and continued growth. Since then, we’ve heavily invested in our brand, launching a global AI-powered marketing campaign — the first to do so. Always at the forefront of innovation, we continue to leverage cutting-edge tech like AI in our product, to simplify hotel search and enhance user experience.

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How we do it

We aim to be the fastest learning company in our space.

We boldly scale winning ideas and encourage risk-taking to unlock innovation.

We are fanatic learners

We maintain our competitive edge by remaining  curious, failing fast and learning quickly. We believe that incremental improvements compound over time, whereas challenges and changes are opportunities to unlock new knowledge and innovation.

laptop ai chip dashboard technology illustration.

Technology is at our core

By embracing cutting edge technologies and utilizing automation, we are committed to solving real user problems in the smartest way, and enhance our users experience through data-backed, value-led solutions.

We encourage entrepreneurial passion

We believe in challenging the status quo, and experimenting with new ways to tackle our challenges. And by doing so, we aim to simplify complex problems through our tech and expertise and bring value to our users.

female entrepreneur business analytics desk.

Our company stats

5+ m

We aggregate prices for millions of accommodation listings.

100s

We compare prices from hundreds of sites, helping you save time and money.

50+

Localised websites available in over 30 languages.

50+ m

We help millions of monthly users find great hotel deals with a few simple clicks.

600+

We are proud of our international team all based in Dusseldorf, Germany.

190

We are present in 190 countries.

Leadership

We are a team of passionate innovators and entrepreneurs.

Our dynamic leadership team has deep roots in trivago, and have been instrumental in our global growth. Bold and execution-focused, they possess extensive experience across marketing, product, and operations. Driven by a commitment to consistent incremental improvements they are focused on creating significant value for both users and advertising partners. The team’s entrepreneurial expertise and deep industry knowledge uniquely position them to drive sustainable growth and elevate trivago to new heights.

Johannes Thomas

Chief Executive Officer (CEO)

Dr. Wolf Schmuhl

Chief Financial Officer (CFO)

Jasmine Ezz

Chief Marketing Officer (CMO)

Andrej Lehnert

Chief Product Officer (CPO)

More about our leadership team