- In Q1 2025, we achieved strong double-digit revenue growth of 22% with Referral Revenues growing 44% in Rest of World, 19% in Developed Europe, and 18% in Americas. At the same time, we improved adjusted EBITDA.
- Our AI-powered Jürgen Klopp TV creatives, along with localized campaigns for Brazil and Japan, are performing well and successfully driving brand revenue growth across all segments.
- We have further increased our testing velocity, delivering important enhancements to our user experience, resulting in a notable increase in conversion rates.
- Partners increasingly recognize the high quality of leads provided, making trivago a more attractive marketing channel.
- Raising our full-year 2025 guidance to mid-teens percentage revenue growth and positive adjusted EBITDA, similar to 2024 levels. We continue to observe strong double-digit revenue growth rates in the first weeks of April.
“We are thrilled to announce that we significantly accelerated our momentum in the first quarter of 2025, exceeding expectations on both the top and bottom lines. In light of this exceptional performance and the continuing strong double-digit growth trajectory, we are revising our full-year revenue growth guidance upward to the mid-teens percentage range, along with stronger-than-anticipated Adjusted EBITDA profitability. These results reflect the diligent execution of our strategy by our dedicated team over the past two years. We continue to see strong returns from our strategic brand marketing investments, complemented by ongoing product enhancements that are driving significant improvements in conversion rates on trivago.” – Johannes Thomas, CEO of trivago.
“We delivered another strong quarter, and this positive momentum has continued into April. Alongside impressive revenue growth, we maintained stable Return on Advertising Spend and improved our net results. We’re excited by the global potential of trivago’s strong brand and expect this initial success to be only the beginning. Our value proposition remains compelling, especially in the current economic environment where we can deliver significant cost savings to travelers. As a company, we continue to practice cost discipline while we aim to regain scale to pre-pandemic levels.” – Robin Harries, CFO of trivago.
Q1’25 Financial Performance:
Our fourth quarter of 2024 results indicated that we had reached an important turning point in our growth trajectory. We were confident that we could build on this, and deliver more value to our shareholders and partners. We are very pleased to share that we have maintained that momentum and delivered our second consecutive quarter of growth. trivago’s first quarter results reveal our exceptional performance, exceeding all internal expectations. We are proud to have delivered total revenue of €124.1 million, a 22% year-on-year increase. We also achieved strong year-over-year double-digit growth across all segments with Referral revenues growing 44% in our Rest of World segment, 19% in Developed Europe, and 28% in the Americas segment. This growth was primarily driven by increased branded channel traffic in response to our ongoing brand marketing investments, improvements to our booking conversion, and higher traffic volumes.
Based on these solid results, we are raising our full-year revenue growth guidance to the mid-teens and anticipate stronger-than-expected Adjusted EBITDA profitability, in line with last year’s trajectory.
Brand Marketing Drives Impact
Our first strategic priority remains Brand Marketing, through which we continue to elevate our globally recognized brand. We remain committed to increasing both the efficiency and overall impact of our brand investments. Our AI-powered Jürgen Klopp TV creatives, along with our localized campaigns for Brazil and Japan, are performing very well and are successfully driving brand revenue growth across all segments. We are also excited about our summer campaign, which has already launched in the U.S. and will gradually roll out globally in May. Our recent performance clearly demonstrates the compounding effects of our brand marketing investments, and we continue to observe the marketing elasticity we had anticipated. This elasticity enables us to confidently scale our brand investments while maintaining a disciplined approach to our performance marketing channels.
Enhancing Core Search, Elevating User Experience
Improving our Core Search Product remains a priority. We empower travelers to book with confidence, saving them valuable time and money. Over the past quarter, our product teams have further increased their testing velocity, delivering important enhancements to our user experience, resulting in a notable increase in our conversion rates. We’ve made meaningful progress in increasing member sign-ups by offering distinct benefits to travelers who use trivago while logged in. In particular, we significantly expanded our coverage of unique member-only deals in collaboration with our advertising partners, delivering even greater value to our price-conscious users.
We have improved our map functionality, employed new AI-powered hotel filtering features and introduced numerous popular web functionalities into our app. We have also expanded the coverage of AI-generated hotel highlights to more than 350,000 hotels and 11 languages. Most notably, we have leveraged advanced machine learning algorithms to deliver even more tailored hotel search results to our users. We are excited about the meaningful impact our investments in AI and machine learning are already having as well as their future potential to transform our hotel search experience.
Empowering our Partners for Shared Success
Our third strategic priority is to empower our partners to maximize their potential on trivago. We are pleased with the evolution and overall health of our marketplace. Our partners increasingly recognize the high quality of leads we provide, making trivago a more attractive marketing channel for them. We have also made significant progress in expanding trivago Book & Go to additional partners, helping them increase their conversion rates. We are particularly excited with the outcomes of our strengthened strategic partnership with Holisto. The collaboration is yielding promising results, and we warmly welcome Holisto as part of the broader trivago team.
Looking ahead
We see strong momentum and attractive opportunities across our business. With healthy platform momentum, a product that resonates with cost-conscious travelers and a sharpened focus on strategic priorities, we are well positioned for continued progress. As we raise our 2025 guidance and work to achieve positive Adjusted EBITDA in the second half of the year, we remain confident in our ability to create sustainable value for our shareholders and build on the solid foundation we’ve established.
We are proud of our talented team who has delivered another quarter of strong execution and accelerated learning. Our strategic direction continues to unfold effectively as our teams remain highly focused on our core priorities despite external volatility and headwinds in the recent year. We are deeply grateful for their unwavering diligence, commitment, and creativity that propels trivago forward.
Click or download our Investor Presentation to look closely at our business highlights. And visit our Investor Relations page for all our financial updates https://ir.trivago.com
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