Our Culture and Values

We are authentic. We are imperfect. We are excited. We are confident. We are diverse. We are dreamers. We are believers. We are failures. We are winners. We are together. We are trivago.

Our Culture

We know people are the most productive when they are doing things their own way, so we don’t tell anyone what to do. Rather, we hire the most curious and passionate people, and follow their lead..

There is no right or wrong way of doing things at trivago, but there are usually better ways. We only find those improvements by trial and error, and so we exist in a liquid, adaptable environment. We value diversity and authenticity, as we believe the more independent perspectives you can gain on a subject, the more accurate the conclusion will be.
Collectively, we test, we track, we fail, we learn, and we try better. It is kind of like machine learning, just done by humans. It helps us improve every single day.

Our Core Values

We established our Core Values to define how we want to work together. We broke it down into 6 qualities that we truly live by every single day.

trivago Trust


Trust in one another, in our competencies and in our intentions, is the basis of all we do. We cultivate an environment in which trust can develop, so that our conversations are straightforward, honest and raw.

trivago Athenticity


Speaking freely and in your own unique way breaks down hierarchy and social status. It also makes communication faster, leading to more fluid and reactive productivity.

trivago Entrepreneurial Passion

Entrepreneurial Passion

We believe there is no such thing as a bad idea, and everyone at trivago should pitch theirs. Company-wide, our days are spent conceptualizing, building, testing, analysing, iterating and scaling.

trivago Power of Proof

Power of Proof

We try to base all of our decisions on data. By placing proof above reputation, everyone has an equal opportunity to make a big impact.

trivago Unwavering Focus

Unwavering Focus

In a world of endless possibilities, we prioritize completion over perfection. We focus our energy into what adds the most value, and then commit to it end-to-end.

trivago Fanatic Learning

Fanatic Learning

In today’s landscape, it is not about what you know, but how you learn. We believe if you stand still you get left behind, which is why we constantly change perspectives.

trivago Cognition

We believe continuous improvement is the key to lasting success. We encourage and support all our talents in both their professional and personal development. We also offer learning opportunities for those outside of trivago, who are interested in joining us to get a taste of how we work.

Learn more about our fanatic learning Our Cognition