Our Story

trivago was conceptualized in 2005 in Düsseldorf, Germany by 3 university friends: Rolf Schrömgens, Peter Vinnemeier and Stephan Stubner. Like most start-ups, the site’s first iteration was deployed from a garage. In 2006 Stephan decided to become a professor, so Malte Siewert joined the founding team. Today, our management board consists of CEO Rolf Schrömgens, CFO Axel Hefer and COO Johannes Thomas.

trivago infograph

With just €1.4m initial investment, trivago has grown to one of Europe’s most notable unicorns, with a circa €8bn in valuation. What was once a website only available in Germany, built by 3 guys in a garage, now operates in 55 global markets and employs over 1,200+ talents.

Human Learners

The secret behind trivago's atypical success is not only attributed to our focus on machine learning and artificial intelligence, but also to a company culture built on human learning and emotional intelligence. This balance continues to attract the best talents from every corner of the globe.

“In the beginning, we were not entirely sure what direction we wanted to drive the business model, but we were very sure what kind of company we would like to run.”

Rolf Schrömgens
CEO and Founder of trivago

Our team of creative and driven entrepreneurs come together to build a hotel search that is fast, intuitive and unbiased, with the longstanding mission…

To be the traveler’s first and independent source of information for finding the ideal hotel.

We enable all our advertisers, from independent hoteliers to the largest hotel chains, to grow their businesses by accessing our broad audience of monthly users.

Read more about our culture and values Our Story

Watch our company spirit video:

Our Leadership Team

Rolf trivago

Rolf Schrömgens
Chief Executive Officer (CEO)

Rolf trivago

Johannes Thomas
Chief Operating Officer (COO)

Rolf trivago

Axel Hefer
Chief Financial Officer (CFO)

Rolf trivago

Anna Drüing
Chief People Officer (CPO)

Rolf trivago

Andrej Lehnert
Chief Marketing Officer (CMO)