Leading global hotel search platform, trivago, exceeded top and bottom line expectations securing their third consecutive quarter of double-digit growth in 2025 by delivering 13% revenue growth.
- trivago has delivered a third quarter of double‑digit growth in 2025, reporting 13% total revenue growth and again exceeded expectations on both the top and bottom line.
- The growth was broad based across segment with especially strong momentum in the Americas and Rest of World segments with 14% and 12% Referral Revenue growth, respectively.
- We exceeded Top and Botton line expectations. Adjusted EBITDA improved by 18% compared to last year, despite major foreign exchange headwinds.
- Double-digit branded traffic revenue growth remains a powerful driver, supported by our high-impact AI-powered campaign with Jürgen Klopp and standout local productions.
- We maintained a high product testing velocity, delivering notable enhancements and conversion rate gains. Revenue from logged-in members continues to rise, strengthening user retention and conversion.
“We’re encouraged by the strength and durability of our momentum. Revenue grew 13% year-over-year, marking our third consecutive quarter of double‑digit growth. The third quarter exceeded our expectations for both total revenue and Adjusted EBITDA. We achieved this growth despite major foreign exchange headwinds, while improving Adjusted EBITDA by 18% year-over-year. The quality of this growth gives us confidence in that it’s led by our strong double-digit branded channel traffic revenue growth, which continues to outperform our expectations. Our AI‑powered marketing campaign featuring brand ambassador Jürgen Klopp made a strong impact this summer and our product has improved quarter after quarter, delivering a better user experience.” – Johannes Thomas, CEO trivago
“We experienced yet another quarter of double-digit year-over-year total revenue growth, with especially strong momentum in the Americas and Rest of World segments with 14% and 12% Referral Revenue growth, respectively. We maintained a stable Return on Advertising Spend even as we increased our brand investments, where elasticities are attractive but returns come over time. Despite foreign exchange related headwinds, we continue to expect mid-teens percentage revenue growth and positive Adjusted EBITDA of at least €10 million for the full year of 2025. For 2026, we also expect mid-teens percentage revenue growth and to achieve an Adjusted EBITDA of €20 million.” – Dr. Wolf Schmuhl, CFO trivago.
Below, we provide an update on our strategic pillars.
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Our brand engine is accelerating and continues to grow
Branded growth remains our top strategic priority. Our summer creatives were striking. We’ve steadily improved our marketing efficiency and diversified into new brand marketing channels. We remain disciplined, investing where we see a strong response. The Klopp campaign, along with strong local productions, lifted branded traffic and revenue across all segments, with a standout performance in the Americas. A recent U.S. test underscores our approach. We “body-swapped” Jürgen Klopp with another actor in the same TV ad to isolate the impact of the creative concept versus the use of a high-profile brand ambassador. For our winter campaign launching in December, we are producing new TV spots that we expect will build on these strong results. For the remainder of this year and throughout 2026, we will focus on the prioritized markets of the past two years, emphasizing optimization over expansion to increase profitability.
Enhancing Core Hotel Search, Saving you Time and Money:
We are committed to enhancing the core hotel search experience to enable travelers to book with confidence, saving time and money. We’ve maintained a high product testing velocity, delivering notable enhancements and conversion rate gains that we expect will further improve marketing efficiency and user satisfaction. Our AI Smart Search feature was expanded across key languages on desktop and mobile web. It is now faster and even more relevant for complex queries. We have deployed AI review summaries at scale, providing clear insights distilled from thousands of reviews. We introduced new guest sentiment ratings that summarize review sentiment, allowing travelers to compare hotels in a region at a glance and understand their relative strength and weaknesses.
Over the past year, we significantly elevated the hotel content across our product, tangibly improving the user experience and closing a longstanding gap in our offering. We achieved this with AI powering the kind of work that once required a 100‑plus‑people team, while making the content more relevant and updating it more frequently. Personalization and smarter filter recommendations have further improved, and the map experience is now more intuitive across devices. Our member proposition keeps enhancing through attractive exclusive deals provided by our partners and features such as a collaborative list sharing functionality to foster collaborative trip planning. Revenue from logged‑in members continues to rise, which we expect to enhance retention and conversion.
Empowering Partners and Driving Marketplace Value
Our transaction‑based model continues to gain share, simplifying participation for small and midsize partners and helping reduce auction volatility. Book & Go, accelerated by our Holisto integration, is gaining traction. Pilot partners are seeing meaningful conversion uplifts and market‑share gains on our platform, evidence that a streamlined, trivago‑branded booking funnel creates value for users and partners.
Looking Ahead
The momentum from Q3 has carried over into the first weeks of Q4, and we expect to end the quarter and the year with mid-teen revenue growth. Our brand and product strategy are unfolding as planned, and we expect to see continued double-digit growth in the future. While we will continue to elevate our brand investments next year, we will operate with discipline and anticipate that the effects will gradually increase profitability.
As always a huge thank you goes to our incredible teams. Your focus, creativity, and discipline powers our progress every day. We are especially proud of how broadly our team is adopting AI in novel ways, strengthening our position and delivering more value to users, faster.
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